What is Seo Off Page And On Page

Definition of Seo:

Search Machine optimization is the process of improving the quality and volume of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.


There are two types of SEO

All SEO efforts can be divided into two categories: On-Page and Off-Page.

On-page SEO 

On-page SEO  refers to the process of optimizing pages on your site to improve rankings and user experience.

Elements of on-page SEO include:


Title tags
Internal links
HTML code
URL optimization
On-page content
Images
User experience (UX)

Off-page SEO


Off-page SEO refers to all SEO tactics that don't involve updating or publishing content to your website.

Elements of off-page SEO include:


Link Building
Brand Building
Content Marketing
PR
Local SEO (GMB and Citations)
Social Media
Forums
Influencer Marketing
Events
Guest Posting
Podcasts
Reviews
Content Syndication


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